What goes into the price of motion design?

There are countless factors at play when making decisions for your motion design needs, and just as many ways to price it. We try to balance flexibility with consistency here, so we’ve broken it down a little. 

Here are some factors to consider before pulling the trigger.

When do you need it?

Tighter deadlines mean more expensive production, so you can save on your budget by allocating extra time for your designer.

Who is your target audience?

Some audiences respond positively to sleek, professional design, others prefer friendly and funny. Neither are wrong answers, one is just more effective for some people than the other.

What style are you looking for?

Different styles lend to different uses of motion design. Some are better for education, some are better for entertainment. 

How do you plan to use it?

Is it meant for TV? Social media? Part of a larger narrative? The possibilities are endless, but it’s important to think about before starting the process.

So how much will my motion design project cost?

Basic

$ 500 – $2,000
per minute

The Pug Package

  • Titles
  • Lower Thirds
  • Simple Transitions
  • Simple Typography
popular

Advanced

$ 2,000 – $5,000
per minute

The Catahoula Combo

  • Everything in the Basic Package
  • Data visualizations
  • Animated Typography
  • Simple Logo Animation
  • Basic Stock Footage Access
  • Simple Storyboarding

Premium

$ 5,000 – $10,000
per minute

The Bulldog Bundle

  • Everything in the Advanced Package
  • Kinetic Typography
  • High-end Logo Animation
  • Premium Stock Footage access
  • Extended revision process
  • Character animation
  • Detailed Storyboarding
  • 3D Modeling and Animation
  • Voice Over Talent

Frequently asked questions

Q: How do you determine your pricing for motion design and related services?

A: Our pricing is based on the complexity and scope of the project, as well as the amount of time and resources required to complete it. We offer transparent and competitive pricing that reflects the value of our expertise and the quality of our work.

Q: Do you offer fixed pricing or hourly rates?

A: Depending on the project and the client’s needs, we offer both fixed pricing and hourly rates, as well as our unique method called Flex Rate, which is a combination of the two. For for clear and straight-forward projects, we may provide a detailed estimate based on the scope of work, while open ended projects may be charged on an hourly basis.

Q: Are there any additional fees or charges that I should be aware of?

A: We strive to be transparent about our pricing, and will always communicate any additional fees or charges in the original proposal. We do not charge for costs associated with materials, licensing fees for stock assets or software, but we may charge rush fees for tight deadlines.

Q: Do you offer discounts for bulk orders or long-term partnerships?

A: Yes, we offer discounts for bulk orders or long-term partnerships. We value our clients and are committed to building long-lasting relationships, and may be able to offer reduced rates or additional services as part of a larger engagement.

Q: What is your payment process like?

A: We typically require a 50% deposit upfront to secure your project and begin work, with the remainder of the balance due upon completion. We accept payments through bank transfer and credit card, and can work with clients to establish a payment schedule that meets their needs.

Have other questions or feedback regarding this information? Send an e-mail to ask@bluedogmotion.com and we’ll help you out in no time!