How Motion Design can add punch and humor.
We had the pleasure of working on two distinct commercials for Grease Monkey, an auto maintenance chain known for their speedy oil changes and other vehicle maintenance services. Their Certified Pit Crew is famous for getting customers back on the road quickly, promising a $1 refund for every minute they go over their guaranteed time. Our challenge was to create two commercials that captured Grease Monkey’s speed, skill, and unique sense of humor.
In the first commercial, we embraced the energy and excitement of a pit crew at work. We used fast-paced transitions and split-screen techniques to create a high-speed visual experience, echoing the efficiency and expertise that Grease Monkey customers have come to expect. Bold typographic animations punctuated the commercial, reinforcing the brand’s commitment to speedy, high-quality service.
For the second commercial, we aimed to create a viral sensation by infusing it with humor and lightheartedness. We playfully manipulated a clip of a dog driving a car, making it honk the horn for a chuckle. To bring the scene to life, we added foley work, crafting amusing sound effects of the dog’s tongue flapping in the wind as it stuck its head out of the window. This whimsical approach showcased the fun side of Grease Monkey’s brand personality.