How Motion Design can Help Align Your brand to Your Values.

A recent collaboration between us at Blue Dog Motion and 4th Flr Creative for the Centene Corporation presented an exciting opportunity to create a powerful video for their Diversity, Equity, and Inclusion (DEI) conference. With a focus on underlining the importance of diversity and inclusion, we crafted meticulous motion graphics to elevate the delivery of the conference’s key messages.

Integrating motion design into the live-action video created a unique visual experience that emphasized the excitement of the trip and the essence of the brand. Motion design was essential for the following reasons:

We designed a dynamic logo intro using camera tracking and compositing techniques to seamlessly integrate the logo into the live-action footage. The result was an impressive opening that drew the viewers’ attention and set the tone for the conference.

Enhanced Storytelling

Adding 3D animation and photorealistic rendering of the swag made the video more dynamic and visually engaging, leaving a lasting impression on the audience.

Drawing from Centene’s impeccable branding guide, we designed a stunning title screen. The initial design didn’t fully capture the vision, but thanks to 4th Flr’s constructive feedback, we started afresh and ultimately created a superior graphic that satisfied both teams.

Customization

Motion design enabled us to customize the swag according to Window World’s brand identity, reinforcing the brand message and showcasing the company’s commitment to recognizing top performers.

Working to Centene’s exact specifications, we developed a lower third graphic that flawlessly integrated with their branding. The attention to detail in this element provided a cohesive visual experience and reinforced Centene’s corporate identity.

Versatility

Motion design offered creative possibilities not achievable with live-action alone, allowing us to emphasize the exceptional experience and create a memorable video.

We created a sleek transition to allow for smooth pivoting between speakers during the conference. This subtle yet vital component ensured seamless flow and a professional finish to the video.

Customization

Motion design enabled us to customize the swag according to Window World’s brand identity, reinforcing the brand message and showcasing the company’s commitment to recognizing top performers.

Working to Centene’s exact specifications, we developed a lower third graphic that flawlessly integrated with their branding. The attention to detail in this element provided a cohesive visual experience and reinforced Centene’s corporate identity.

This project underscores the power of motion design in aligning a brand with its core values. By infusing each graphic element with Centene’s commitment to diversity and inclusion, we were able to create a polished and compelling video that champions these crucial ideals. At Blue Dog Motion, we take pride in creating content that not only matches but elevates our clients’ branding, creating a truly immersive and impactful experience.

Looking to elevate

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visual storytelling?

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